First Games by Paytm

Posted by admin_fpourworkPosted on

Client Name: PAYTM First Games

Associated Since: July 2020

Industry: Gaming and Entertainment

Website: https://firstgames.com

About Company:

Paytm First Games is owned by Paytm and has become a premier destination for real
money games such as fantasy sports and rummy.

Challenges:

Paytm started a little late in the online gaming sector and by then Dream11 and Adda52
had occupied the market share in fantasy gaming and poker. Paytm faced a strong
challenge to create awareness among the audience that Paytm is much more than just
a payment platform and in fact it is way to deposit and withdraw money associated with
the first games app

Objectives:

To create awareness among the audience about Paytm First Games App without
changing the current brand image as their market leader in payments.

Solution:

Fotoplane came up with an idea of 4 video ads that would be distributed across all
media platforms including digital and non digital during Indian Premier League (IPL)
2020. The ads were scripted to meet the objective of creating awareness. The idea was
kept simple to show that prize money won on the Paytm First Games app can be easily
withdrawn to the Paytm Wallet. The ads were kept within the duration of 40 seconds.

Links to 2 of the 4 ads:

Results:

1. The ads got a total view of 5 million +
2. App downloads increased by 125X during the initial 1 month period

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