Associated Since: June 2019

Industry: Talent Acquisition

Website: https://www.goldenredhr.com/

About Company:

Golden Red is a Human Resources Management Consulting firm based out of Delhi
NCR that helps existing and upcoming businesses in managing their Human Resource
needs.

Challenges:

The company had been growing steadily but was facing challenges in building its digital
footprint (specially on the professional social platform LinkedIN). As the job search
shifted from offline to online, the company leaders identified the need to build a strong
digital presence.

Objectives:

To establish Golden Red as a credible Human Resources Management Consulting firm
by building a strong digital presence.

Solution:

We identified that LinkedIn is the most important platform when it comes to HR
management consulting. Anything less than a very strong presence will hurt the brand
and will leave it behind its competitors. The prime focus was hence kept towards
building a strong LinkedIn follower base and the result says it all.

Results:

1. Golden Red’s LinkedIn page has a very strong follower base of 40,000+ followers
and it’s still growing

Associated Since: July 2020

Industry: Gaming and Entertainment

Website: https://firstgames.com

About Company:

Paytm First Games is owned by Paytm and has become a premier destination for real
money games such as fantasy sports and rummy.

Challenges:

Paytm started a little late in the online gaming sector and by then Dream11 and Adda52
had occupied the market share in fantasy gaming and poker. Paytm faced a strong
challenge to create awareness among the audience that Paytm is much more than just
a payment platform and in fact it is way to deposit and withdraw money associated with
the first games app

Objectives:

To create awareness among the audience about Paytm First Games App without
changing the current brand image as their market leader in payments.

Solution:

Fotoplane came up with an idea of 4 video ads that would be distributed across all
media platforms including digital and non digital during Indian Premier League (IPL)
2020. The ads were scripted to meet the objective of creating awareness. The idea was
kept simple to show that prize money won on the Paytm First Games app can be easily
withdrawn to the Paytm Wallet. The ads were kept within the duration of 40 seconds.

Links to 2 of the 4 ads:

Results:

1. The ads got a total view of 5 million +
2. App downloads increased by 125X during the initial 1 month period

Large-scale construction requires collaboration across multiple disciplines. An architect normally manages the job, and a construction manager, design engineer, construction engineer or project manager supervises it. For the successful execution of a project, effective planning is essential. Those involved with the design and execution of the infrastructure in question must consider zoning requirements, the environmental impact of the job, the successful scheduling, budgeting, construction-site safety, availability and transportation of building materials, logistics, inconvenience to the public caused by construction delays and bidding, etc. The largest construction projects are referred to as megaprojects.

Types of construction

In general, there are three sectors of construction: buildings, infrastructure and industrial.[6] Building construction is usually further divided into residential and non-residential (commercial/institutional). Infrastructure is often called heavy/highway, heavy civil or heavy engineering. It includes large public works, dams, bridges, highways, water/wastewater and utility distribution. Industrial includes refineries, process chemical, power generation, mills and manufacturing plants. There are other ways to break the industry into sectors or markets.[7]

Engineering News-Record (ENR) is a trade magazine for the construction industry. Each year, ENR compiles and reports on data about the size of design and construction companies. They publish a list of the largest companies in the United States (Top-40) and also a list the largest global firms (Top-250, by amount of work they are doing outside their home country). In 2014, ENR compiled the data in nine market segments. It was divided as transportation, petroleum, buildings, power, industrial, water, manufacturing, sewer/waste, telecom, hazardous waste plus a tenth category for other projects.[8] In their reporting on the Top 400, they used data on transportation, sewer, hazardous waste and water to rank firms as heavy contractors.[9

Video is an important part of your business’s sales and marketing funnels as well as being a great SEO strategy. But how do we create a strong video marketing strategy? Here’s a five-step process that we like:

Step 1: Set Goals for Videos

Start by outlining what you want to accomplish with your videos.

Step 2: Speak to Your Target Audience

Once you know what you hope to accomplish, you’ll want to get a specific audience in mind that you want to target with your video. At the end of this step, you should know who your product or service is for, what you want them to do after they view your video, and where you can find them.

Step 3: Find the Story You Want to Tell

Every video should tell a complete story including the main character (your target audience), a conflict (your target audience’s pain point), the search for a solution to the conflict (your product or service), and a resolution (how your product or service makes things better).

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With intellectual firepower, deep curiosity, and a unique perspective on emerging technologies, we’re here to draw up a roadmap for your digital future.

1. Set Objectives: Establish clear objectives for the transformation and define metrics to measure success.

2. Identify Areas to Innovate: Brainstorm and prioritize areas where digital transformation can create value.

3. Develop Digital Strategies: Design comprehensive strategies to address objectives and support innovation.

4. Enhance Stakeholder Communication: Establish effective mechanisms for stakeholder communication and collaboration.

5. Implement Digital Technologies: Adopt and implement the right digital technologies to achieve business goals.

6. Monitor Performance: Monitor the progress and impact of the transformation to identify areas for improvement.

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The goal of the branding process is to create a powerful image that will be associated with the company or product and will evoke positive feelings from customers.

1. Identify Your Target Audience: Identifying your target audience is the first step in creating a successful brand. This means understanding who you are marketing to, what their preferences and needs are, and what type of messaging is most likely to resonate with them.

2. Create a Brand Name and Logo: Once you know who your target audience is, the next step is to develop a name and logo to represent your brand. You want to create something that is unique and memorable while also conveying the values your business stands for.

3. Establish Your Unique Selling Points (USPs): You need to establish your unique selling points, or USPs, to differentiate you from the competition and show potential customers why they should choose you over another option. Think about the features and benefits that make your product or service unique and communicate those effectively to your target audience.

4. Create a Brand Style Guide: A brand style guide serves as a reference for anyone who is creating content for your brand. It outlines the fonts, colours, logos, and other elements to be used in all of your marketing material so that it is consistent and recognizable.

5. Develop Strategic Messaging: You need to create messaging that speaks directly to your target audience and leverages your USPs. Ensure that the messaging is engaging and persuasive, and be sure to test different messages to see which performs the best.

6. Execute Your Marketing Plan: Once you have your branding elements and messaging in place, you need to execute your marketing plan. This includes a mix of channels, such as email, social media, and paid advertising, to increase brand awareness and reach potential customers.

7. Monitor and Analyze Performance: Finally, track and analyze the performance of your branding and marketing efforts. This will help you to identify strategies and tactics that are working, as well as areas that need improvement.

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It helps streamline your marketing efforts and make your business more efficient.

Essentially, it’ll make the process of going from marketing-qualified leads to sales-qualified leads that much easier and increase the overall conversion rate.

We partner with many industry-leading CMS providers and other technology partners. We help you choose a solution from among the industry’s best, and follow through with a specialist implementation team that knows your chosen platform inside and out.